White & Brooks is a new line of mens grooming products. Specializing in alcohol-free formulas and the "traditional" shaving experience, this is a must-watch brand.
I was approached by the founder to help him create his brand from the ground up. I was able to guide him from initial brand-naming exercises, to brand positioning and values, to copywriting and brand voice, through to a full branding suite. Brand style guide coming soon!
After the branding was completed, I began the packaging process for the company's first product. From sketches, to prototypes to final production, we were able to come up with a design the client loved that embodied his brand. I created a system that can now be applied to future products, containers and materials.
Tom’s Guide is a leading tech and gadget recommendation website that came to the team at Your Majesty looking to do a complete brand a website rehaul. By working in short, iterative cycles and continually testing our prototypes with real users, we designed the new Tom’s Guide with the same empathy for its audience that defines its journalism.
Through a series of collaborative workshops with the Tom’s Guide team, our team at Your Majesty created preliminary personas from a mix of audience metrics and customer survey data. These personas painted a picture of a diverse readership and were a key component throughout the entire re-branding and re-structuring process.
Over the course of six months, we created multiple living prototypes for both user experience and design, and tested them bi-weekly with users. Backed by user-driven data, we were able to produce an end result that not only met the client’s needs, but keeps the user in mind, every step of the way.
Purch is a digital content and services company that decided to undergo a complete rebrand in early 2014. They seized this opportunity to create a new website as part of this evolution.
Our team at Your Majesty Co. began with a comprehensive rebranding of their logotype, brand messaging, style guides and associated collateral.
On a parallel track, we initiated an in depth strategic content re-positioning and platform design. The final product included a customized Wordpress CMS to allow for seamless content management and content organization, including a detailed 'how to' handbook to support the Purch family of content editors and authors.
Axe & Flannel
Axe & Flannel is a fictional men’s grooming and lifestyle brand inspired by the current trend of lumberjack culture in fashion. With more brand personality than Paul Bunyan himself, Axe & Flannel is a brand for the modern man.
Each product has been carefully crafted to coincide with the slightly sarcastic brand image; everything from selecting the perfect plaid pattern, to the hidden messages on each product. The user is rewarded each time they purchase and open a new container of their favorite product with a small, witty remark under the lid, on the bottom of a box, or even tucked inside a box panel.
Citi: Every Step of the Way
Citi, a Team USA Olympic partner, committed $500,000 through their Every Step of the Way® program in support of U.S. Olympic and Paralympic athletes and their selected causes in 2014. Our team at Your Majesty Co. was asked to build a second-phase campaign experience that allowed fans to dig deeper into each athletes' journey to the Games, while allocating donations to each athletes' featured charity.
We created a rapidly-activated prototype that demonstrated our creative and technical vision, then elaborated on this concept over a short product development cycle. The final product resulted in a connected experience that told the athletes' stories using scrollable video sequences and user-responsive animations.
Site Walk Through
The Swedish-American Chamber of Commerce connects over 300 Swedish and American companies, many of them global, through their Innovate46 Summit. Innovate46 is the third high-level innovation summit the SACC has sponsored to date, and showcases the most innovative ideas and brightest entrepreneurs from Sweden.
The branding experience and platform we created at Your Majesty Co. is geared to engage two key target groups for the conference: entrepreneurs / innovators and investment firms. The final product included a logo and brand guidelines as well as event collateral.
Hot Popsicle is a collaborative branding effort for a fictional graphic design firm. The overall style of the branding was chosen to showcase the bright personalities of each member of the team. The stationary set exudes the playful attitude of the firm, while maintaining a clean, polished appearance.
Hot Popsicle Illustrations
The Hot Popsicle project gained a lot of momentum once we transitioned into the illustrations phase. Myself and fellow designer, Rachel Clarke, created popsicle illustration after popsicle illustration until the deadline hit. This is a small sampling of the work created.
I was approached by Nike iD during my stay at Your Majesty Co to come up with a badge system for a new feature for their website. The following are concept badges for that project.
A sampling of some of the banner work I've done in the past. I have experience in designing both static and animated banners, as well as breaking out banner campaigns into multiple sizes.
In addition to web banners, I also have experience in Pinterest's newest marketing feature: Cinematic Pins.
The Samsung Galaxy examples showcase some of my large scale work, as these were specifically designed for stadium use at Barclay Center in Brooklyn NY.
This wedding suite was designed to showcase the personality of a newlywed couple. The goal was to break away from the traditional wedding invitation style, and to create something more personal. Each piece in the set features creative copywriting inspired by the newlyweds, as well as playful typography.
This projected was completed with the help of a large scale print vendor for printing and production. I was able to oversee the entire process from pre-press to delivery.
Invitation sets are not currently for sale.
Basin is a small boutique specializing in hand-made, all-natural bath care products. Basin prides themselves in creating only the best products from the best ingredients; their branding and packaging however, did not reflect those values.
The rebrand for Basin was inspired by old-fashioned delis; everything from kraft paper wrapping techniques to elegant calligraphy on black board menus. The goal was to create a design that was both clean and functional.
All of their products are created by hand in store, so they needed a fast, eco-friendly labeling system with a quick turnaround. Each product has one label so employees can simply write-in the particular scent on an as-needed basis. This eliminates the need to order new labels anytime a new scent is added to the lineup, giving employees freedom to experiment in small batches.